Creativity is a 10-letter word, and it encompasses whatever we see in this world, be it our cell phones, our home, or our surroundings. Everything would take a repeated pattern, difficult to identify if creativity wasn’t a part of the idea or execution. Imagine the chips you relish, the photos you adore, and the apparel you wish was a part of your closet. How some products, services, and brands instantly catch our attention. They were all a part of the creative process, a process that demands thinking, researching, analyzing, and multiple iterations by the creative experts. We, at Digitalofty, hone this skill because we believe that brands and businesses can only stand out if their products and services are communicated to their audience in a creative manner.